Angry "hardcore" phone enthusiast storms into mobile store (let's say his name is John)
John: I demand a refund!
Ed: (store worker) Why? What's wrong with you phone?
John: My phone? My, (air quotes) PHONE??? (/air quotes)
Ed: Yes, your cellphone, why do you want a refund, is it not working properly?
John: Look. I ordered this phone online. I expected a phone. When I turned the phone on I noticed that it has a camera, an Internet browser, email support, games, text messaging, apps, fingerprint scanner, MP3 player, etc. I wanted a phone to make calls with.
Ed: Sir, your phone still functions as a phone. You can still call people.
John: Then why all these other features, Mister Manager, hmm?
Ed: It was just the natural evolution of the phone, sir.
Ed: As technology advances we are able to put new technology and new advances into our devices. While at the same time refining and improving the original function of the device—the phone.
John: That's a load of bullshit. The window display in the front of your shop has an ad for this phone. It shows the phone capturing video. It obviously can't be used as a phone and as a video recorder.
Ed: Well, actually sir, it can. Cell phones are getting smarter and advanced more and more each year. Every phone can make calls. It is the job of the advertising and marketing agencies to show users what makes their product unique.
Ed: Showing an ad that simply showed the phone making calls would be a missed opportunity. Everyone knows that a phone makes calls, but not everyone knows that the phone can download apps and play games and record video.
Ed: However, if you are still not satisfied with your service I would be happy to refund you. I can also set you up with a phone that only makes phone calls.
John: You better.
Ed sets up John with a Motorola bag phone, circa 1995. John is thrilled. He trusts Motorola to have his back and he knows they care about the hardcore phone user.